Starting with the first website in the late nineties (which was so dark it looked like it was for a death metal band), through an award winning Flash site that followed, and then into the modern era of responsive sites, the goal has always been to extend the restaurant and brand experience into the digital space in an authentic way.
CHIPOTLE APP REDESIGN
Starting from the ground up, we not only redesigned the app for a better user experience but also integrated the new loyalty program and delivery, elevating the functionality far beyond the previous version.
ROLE:
Creative Direction, Copywriting
TEAM:
Deloitte Digital
Chipotle Digital Commerce Team
Chipotle Creative Team
FOCUS:
UI / UX Design and Programming
RESPONSIVE ONLINE ORDERING
For those who prefer ordering online as opposed to the app, we streamlined the ordering process for the customer, while making it easier for the in-restaurant crews to read and fulfill the orders.
ROLE:
Copy Direction, Copywriting, UX review
TEAM:
sequence
Chipotle Digital Commerce Team
Chipotle Creative Team
FOCUS:
UI / UX Design and Programming
CHIPOTLE.COM
A complete rebuilding of the Chipotle website to make it responsive to whatever device it was viewed on, with a CMS that allowed for quick updates that could easily be executed by the marketing team.
ROLE:
Copy Direction, Copywriting, UX review
TEAM:
sequence
Chipotle Creative Team
FOCUS:
UI / UX Design
